Seller Resources

In addition to making procurement more efficient for the mobile and telecom industry, we want the GSMA Marketplace to become a go-to destination for the latest in interesting and compelling content related to business development and selling in the mobile industry.  See below for the most recent articles, videos and infographics that we think may be of interest to sellers:


2017 GSMA Marketplace – Procurement Survey

During Mobile World Congress 2017 GSMA Marketplace conducted our annual procurement survey.

The survey polled 446 people from 68 countries representing 397 organisations with a combined procurement spend of over $8.9 billion. View the survey.


2017 GSMA Marketplace Procurement Seminar Highlights

Don’t have time to watch the entire Procurement Seminar? View our video highlights from the seminar

Sprint View of Role of Procurement

STC View of Role of Procurement

Airtel View of Role of Procurement

Ericsson View on Digital Procurement

Airtel Helping Small Companies Digitize

Sprint View of AI Impacting Procurement

Airtel wanting Partners vs. Suppliers

STC Developing Local Suppliers

Ericsson Managing Suppliers

Airtel View of Important Procurement Stakeholders

Airtel Procurement Transformation – Customer Needs

Ericsson Procurement Transformation – Cost to Value


2017 MWC Procurement Seminar: Procurement – Present and Future

At Mobile World Congress, GSMA Marketplace hosted our 2nd Procurement Seminar. Tulsi Zeidman from Acquiire moderated our panel discussion. Panelist included senior procurement leaders from STC, Sprint, Airtel, and Ericsson. This year’s content focused on the ever changing needs for procurement and the vision of where procurement will be in the future. Watch the full seminar video now:


Moderator –

Tulsi Zeidman

Tulsi Zeidman has nearly two decades of experience working for and working with Communications Service Providers. Over his career, Tulsi led several major ERP and IT transformation projects, bringing a strong skill set across both technology and business.

Most recently, Tulsi is focused on solving procurement challenges with Aquiire. This new solution uses proprietary real-time, cross-supplier search IP to deliver a compelling consumer shopping experience to employees, while ensuring that procurement rules and guided buying are applied behind the scenes. He ensures employees get convenience and simplicity, while procurement achieves compliance and realizes substantial savings.

Panelists –

Martin Fijman
Vice President Products Procurement – Sprint

Martin joined Sprint in 2014 with responsibility for overall coordination of devices and product related procurement. Martin possesses more than 20 years of global telecom experience.

Previously he worked for SB Product Group (SoftBank subsidiary) as CPO, Millicom as Global CPO, and Cable & Wireless. Areas of leadership and expertise include purchasing, supply chain, supplier relationship management, negotiations and carrier services across diverse geographies.

Martin holds an MBA degree from Erasmus University (Holland), International Trade Certification (University of California), and a Foreign Trade BA (UADE). He has extensive executive training at prestigious institutions such as Stanford and MIT.

Ram Kuppuswamy
Global CPO, Airtel

Currently Global CPO for Airtel, focusing on developing a cost conscious culture, eliminating waste and leveraging $10B+ in annual spend across categories like network equipment, IT, call centres and infrastructure. Previously, he was the head of sourcing and operations for Nokia in Asia where he managed $4B+ in spend across antennas, audio, connectors, etc. In earlier roles, he has led Nokia’s flagship operations in Finland and their supply chain in North America. Before Nokia, Ram was an operations consultant with AT Kearney – he is a seasoned supply chain professional with 18+ years of experience in a variety of operations functions with Telecom and Retail/CPG companies.

Hani Al Saigh
GM of Technology Procurement @ STC | Member BoD @ STC Solutions

Telecom & Procurement Leader with 18+ years’ experience as a business transformation leader. A graduate of King Said University in Telecommunications Engineering, quickly moved into leadership, helping C-Suite executives achieve outcomes through technology and contribute to the company’s P&L.

Currently responsible for Technology Procurement with an annual spend of ~$4 billion at the largest Telco in the middle-east, focusing on efficiency and lower costs. Areas of focus include IoT, Big Data, Cloud, Mobile, SDN/NFV and 5G.

Previously co-led the STC Procurement Transformation which resulted in Saudi Telecom winning the EIPM Peter Kraljic Award for Change Leadership & Value Creation 2015.

Eva Andrén
Vice President and Head of Group Sourcing, Ericsson

Vice President and Head of Group Sourcing at Ericsson, and she is reporting to the Executive Board and she is also part of the Business Unit Leadership teams for Radio and Cloud & IP, located at the head office in Kista, Sweden. Eva is responsible for the Global Sourcing strategy with responsibility for target setting and strategic improvement programs across Ericsson as well as managing the strategic sourcing organization for the Networks Business.

Eva has 20 years of experience managing global supply chains, logistics and financial flows across Ericsson. Prior to the present position Eva held the position as Group Supply Director of contract management and Logistics, a global responsibility for all the outbound end-to-end supply chain in the company. Eva has implemented several improvement programs and she has established a new Leadership model in the ordering and logistics chain and by that shortened lead times, increased efficiency and optimized cost.

Eva holds a Master of Business Administration from the University of Uppsala and she is a member of the Board for LFV, Air Navigation Services of Sweden.
She was awarded the European Institute of Purchasing Management (EIPM) award 2013 for the Organization of the year, and Post Nord Logistics award 2014 for Risk management.


Procurement Seminar Report from MWC-Shanghai

seminar photo

In Shanghai we continued our series of procurement seminars focusing on “Best Practices for Procurement in the Mobile Industry”. This edition featured senior leaders from Ericsson, Nokia and Roshan.  It will give Marketing and Business Development professionals keen insight into how procurement leaders think. Read the full report of the seminar now: GSMA Marketplace Procurement Seminar Report June 2016


The GSMA Marketplace Blog: Thoughts from Experts in Procurement


Check out our new blog entry entiled “Pokémon GO Drives Augmented Reality Opportunity” written by Julian Bishop, General Manager, GSMA Marketplace. Read the blog now: Pokemon GO Blog


MWC Buyer Seminar:  Learn How Buyers Think

At Mobile World Congress, GSMA Marketplace hosted a Buyer Seminar entitled “Best Practices for Procurement in the Mobile Industry”. Panellist included senior procurement leaders from two network operators, as well as the Chief Procurement Officer of Nokia. While much of the content is targeted to buyers, sellers can also benefit from the seminar by learning how mobile industry buyers think and what is important to them, especially in terms of vendor selection. Watch the full seminar video now:


Research Report: The State of Procurement in the Mobile Industry

The GSMA Marketplace team is proud to publish the first ever research report focused on procurement in the mobile industry.  With 125 procurement professionals participating in the survey, the report offers a broad perspective into the successes, issues and challenges facing those who lead purchasing in our ecosytem.  Download your free copy of The State of Procurement in the Mobile Industry report or the infographic summary below.

(Click on thumbnail image to download)

Report-Thumbnail    Infographic-Thumbnail


MWC-Shanghai Buyer Seminar: Best Practices for Procurement in the Mobile Industry

Learn how a buyer thinks by watching our seminar entitled “Best Practices for Procurement in the Mobile Industry”.  The session, which occurred at Mobile World Congress-Shanghai, featured four procurement experts giving their opinions on how to improve sourcing and purchasing in the mobile ecosystem, including how to find and manage new vendors.  The seminar ends with a brief demo of the GSMA Marketplace.