The heart of the Research Centre is the Web Visualization Tool, which allows user to optimize the “deep web”. A typical search engine displays 8-10 results per page, which makes getting an overview of the information available on a specific topic impossible. The GSMA Web Visualization Tool displays the top 500 results from the web in a heat map format that gives users a sense of the breadth and depth of mobile telecom industry data, research and analysis that is on the web. The heat map allows users to quickly narrow their search to pages that are relevant to their needs.
The other key element of the Research Centre is access to proprietary data sources. These sources allow analysis on a variety of topics, including:
See below for screen shots of additional features of the Research Centre.
(CLICK ON ANY THUMBNAIL IMAGE BELOW TO EXPAND FOR A BETTER VIEW)
A full view of the Web Visualization Tool searching the web.
Search results on the Published Reports proprietary data source:
The GSMA Message Analysis Tool allows you to distill a website or document down to a easy to digest heat map image:
In addition to the functionality mentioned above, the GSMA Marketplace Research Centre also offers Add On Products that further optimize your research and analysis activity.