The Research Centre of the GSMA Marketplace offer innovative tools and data that allow buyers and sellers to gain valuable insight into products, potential partners, competitors or even an entire market.
The Web Visualization Tool enables users to gain benefit from the “deep web”. A typical search engine displays 8-10 results per page, which makes getting an overview of the information available on a specific topic impossible. The Web Visualization Tool displays the top 500 results from the web in a heat map format that gives users a sense of the breadth and depth of information that is on the web. The heat map allows users to quickly narrow their search to pages that are relevant to their needs.
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The Web Visualization Tool also offers XXXX view that XXXXX, YYYYYY.
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The Research Centre offers access to a wide range of proprietary data sources like XXXX, YYYYYY and ZZZZZ that cover key topics including:
o Published Research
o Press Releases
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Premium data sources include information regarding:
o Consumer Safety reports
o Better Business Bureaus
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The Social Media Research Tool searches public post from XXX, YYYYY, ZZZZ and displays them in XXXX, YYYYY format.
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Unlike research using a traditional search engine, the Research Centre allows you to save and categorize any results that you find valuable.
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In addition to the functionality mentioned above, the GSMA Marketplace Research Centre also offers Add On Products that further optimize your research and analysis activity.